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This article is written by IFOAM – Organics International World Board members Sarah Compson and Paul Holmbeck.

With the formulation and launch of the statement from the global organic movement “Elevating Truly Regenerative Agriculture,” IFOAM – Organics International has struck a chord with both members and allies. This includes serious regenerative actors and agroecology friends, who are seen as natural allies in work for transforming food systems.

IFOAM – Organics International members have asked to see IFOAM’s leadership on this important issue, which is why the Organic World Congress was an opportunity to formulate a response to the regenerative momentum that captures both the challenges and opportunities in front of us.

Six months since it launched, it feels like a good moment to highlight how the statement has been used to set a regenerative organic agenda and share some lessons on effective ways for members and allies to help spread the word as well as respond to problematic regenerative claims or hype.

Judging by the general response to the statement as well as success in recent debates, panel discussions and social media exchanges, the statement seems to have hit a good balance of embracing serious actors and regenerative principles, while calling out greenwashing in regen claims and corporate regen-rebranding.

With the formulation and launch of the statement from the global organic movement “Elevating Truly Regenerative Agriculture,” IFOAM – Organics International has struck a chord with both members and allies. This includes serious regenerative actors and agroecology friends, who are seen as natural allies in work for transforming food systems.

Members wanted to send several messages:

Organic agriculture is rooted in regenerative principles and practices. In fact, organic pioneers coined the term “regenerative agriculture” in the 1980s,
We welcome serious regenerative actors as natural allies bringing new inspiration, including through helping drive innovation within existing organic farm systems – continuous improvement is welcome.
We are alarmed by widespread misuse of “regenerative” to describe food production with significant use of pesticides, GMOs and synthetic fertilizers. We see the cynical and strategic use of ill-defined “regenerative agriculture” by some corporate interests wanting to maintain the status quo, and divert focus and resources from more transformative solutions like organic and agroecology.
We reaffirm the strengths of organic as a platform for regenerative action in the market, in policy and in farming. We highlight that organic represents a holistic production system that embraces many regenerative practices, assured by a unique global infrastructure of standards, inspection, certification and trade that provides an unparalleled guarantee to consumers, processors, retailers and farmers.

How is IFOAM – Organics International taking action?

The pivotal role that organic agriculture plays in delivering regenerative ambitions sits at the heart of our advocacy, yet there’s also a pressing need to call out the alarming misuse and co-option of the term ‘regenerative agriculture’.

It’s an exceedingly big tent, and alongside serious regenerative actors who stand with organic agriculture, there are also a host of opportunistic corporate, organizational and consulting interests that have no intention of challenging the degenerative status quo.

The proof of this came in late April in a report Rethinking No-till by Friends of the Earth finding toxic herbicides on 93% of no-till “regenerative” acreage in the U.S. where most were “highly hazardous” with negative impacts on soil and health. Levels were even higher than in conventional farming. The report also challenged claims that no-till regen is a climate solution, citing extensive scientific research showing no clear relationship between no-till and soil carbon sequestration.

It is easy to see why no-till regen is promoted by the world’s largest producers of pesticides, like Bayer and Syngenta. But the report shows that the foxes are in the regen hen house and it’s time to let out the dog and patch the fence.

IFOAM – Organics International focus on the report catalyzed responses from numerous regenerative actors, stating clearly that “this is not regenerative.”  If we want a farming system that improves soil health and human health, and farming that works with nature and not against her, we can’t spray poison again and again across millions of hectares. The billions being invested in “regenerative” agriculture should support farmers that nourish the soil and us, not line pockets in the pesticide industry.

The organisation is already implementing many of the actions in the member statement on regen. We have called-out greenwashing by pesticide companies in articles and social media, and promoted the report on pesticide use in “regenerative” agriculture. Our members have started dialogues with serious regenerative actors, joined panels and webinars on regen and presented this global position at BIOFACH, Expo West and other events, generating dialogue and debate. On top of that, IFOAM Organics Europe is leading the work with certifiers on approaches to integrating regenerative outcomes in organic certifications, creating value for farmers, value-chain actors and consumers.

a sprout growing in soil

IFOAM Organics Europe is leading the work with certifiers on approaches to integrating regenerative outcomes in organic certifications, creating value for farmers, value-chain actors and consumers.

We don’t need to go down a rabbit hole of negative campaigns. We can welcome and encourage adoption of more regen (organic) practices like cover crops, crop diversity and rotation in conventional farming, to lift the bar. But we need to also ensure that market actors and politicians are sensitized and informed about the real risk of greenwashing in both regen market claims and policy proposals.

It’s also an important moment for the organic sector to get on the offensive ourselves,  working with policy makers and market actors to showcase how organic delivers regenerative aspirations.

What you can do, and resources that help

There are many small and larger efforts that members can contribute to, in order to set an organic agenda within the regenerative ecosystem:

Share the IFOAM Statement on regenerative agriculture in a newsletter or mail to members, allies and other actors speaking on regenerative agriculture. Share your concern about greenwashing, citing the Friends of the Earth report, or the report from investors in FAIRR managing over $80 trillion in investments that found that while 50/79 major food companies claimed delivery on sustainability through regenerative agriculture, only 8% had serious regen goals, strategies, baselines or support for farmers transitioning.
Share the Statement on social media, as a post or as comments to others. Express solidarity with serious regenerative actors but also concern that use of “regenerative” has been co-opted by corporate interests. An example here.
Drop some key messages into webinars and panel discussions. If you are preparing for a debate, panel or presentation, use the key points and actions in the global statement (See the resources at the end of the blog.)
Get a dialogue with serious regenerative actors on shared goals and actions, and redouble collaboration with our agroecology family. IFOAM Organics Europe has also done this at the EU level.
Call out regen greenwashing, for example where companies try to re-brand themselves as regenerative, while still using many degenerative practices.
When policy makers tout “regenerative” aims for policy, remind them that the term can mean virtually anything, and point to organic as delivering credible regenerative ambitions.
Make processors and retailers aware of the reputational risk involved in promoting ill-defined regenerative claims or utilizing weak regenerative certifications.
Reiterate for processors and retailers the solidity of organic certifications as a platform for production and sales of products with strong sustainability profile and messaging.
Expose dubious regen certifications, with no third-party certification, “open bar” on pesticide use and requirements that regen practices must be used on as little as 20 % of farm area. A report from Organic Voices provides evidence.
Confront the “Regen is beyond organic” narrative where you meet it. This is always based on an (unfair) comparison of organic minimum standards and regenerative principles and aspirations. At the level of principles, all regen principles are covered by the international organic principles of health, ecology, fairness and care.
Get regenerative greenwashing on the radar of consumer authorities and consumer groups.
And avoid sectarianism in our own ranks with phrases like “It’s only regenerative if its organic” as we know there are some serious regen actors doing great work.

Additional Resources

Paul Holmbeck, director of Holmbeck EcoConsult. He advises governments, organisations and business leaders around the world on organic market strategies and development of strong new policy advancing organic farming, public procurement, market growth and consumer support. Paul was selected by the European Commission to present best organic policy practices for ministries in the 27 EU states and supports work today in Tanzania, Canada, Uganda and The Netherlands. He is the former Director of Organic Denmark and is currently a member of the World Board in IFOAM – Organics International.

Sarah Compson oversees our work on standards and organic regulation for food and farming. She works closely with the international organic community to bring organic principles to life through standards.

Sarah is particularly involved with IFOAM – the umbrella organisation for the organic movement. She is a member of the IFOAM – Organics International World Board, chairs the IFOAM Organics Europe’s Interest Group of Organic Processors and Traders and is a member of the Board of IOAS – the International Organic Accreditation Service. She is also a member of the Global Organic Textile Standard (GOTS) Standard’s Committee.